Sugar Bowl

The Sugar Bowl, held in January, at the Louisiana Superdome in New Orleans, Louisiana.
Sugar Bowl
New Orleans, LA

The 84th Annual Allstate Sugar Bowl Football Classic will take place on Jan. 1, 2018 at 7:30 PM EST on ESPN in the Mercedes-Benz Superdome.

Sugar Bowl
January 1, 2018
The Superdome
1500 Sugar Bowl Dr
New Orleans, LA 70112

The Allstate Sugar Bowl ranks as one of the most uniquely successful amateur athletic achievements in the history of American sports. Born in the depths of the Great Depression and continuing through a World War and multiple devastating hurricanes, it has not only survived, but thrived. It is now recognized as one of the premier college sports events in the country despite being based in a relatively small city (No. 52 DMA) with limited corporate backing (New Orleans is home to just one Fortune 500 company). But the key to the group has been its 100-plus volunteer members who remain respectful of the past while being focused on the future, both for the organization and for New Orleans and Louisiana.

When the Mid-Winter Sports Association came together to establish the original Sugar Bowl in the early 1930s, the sole purpose of the organization was to sponsor and promote amateur sporting events which would foster revenue and spark economic growth in the City of New Orleans and the State of Louisiana. To this day, that remains the mission of the Sugar Bowl. And the numbers show the amazing success the organization has achieved.

Over the last decade, the Sugar Bowl has generated over $2 billion of economic impact for the city and the state. In both 2008 and 2012, with the organization hosting both the Allstate Sugar Bowl Classic and the Allstate BCS National Championship game, the city and state realized an economic impact of over $400 million.

Since Hurricane Katrina hit the region in 2005, the Sugar Bowl has been a vital partner to the region - in the last six years, the bowl has generated over $78 million in tax revenue for the state and nearly $50 million for the city.

The Sugar Bowl was also the first big event to fully commit to the city of New Orleans after Katrina.

"Despite the devastation of Katrina, we had no doubt that we would do whatever it took to get back to New Orleans as soon as possible," said Paul Hoolahan, the Chief Executive Officer of the Allstate Sugar Bowl. "After ensuring the viability of the 2006 Sugar Bowl, everything we did was directed towards re-establishing ourselves in New Orleans and becoming a driving force in the revitalization of a city that had experienced something never before seen in this country."

The commitment of the Sugar Bowl, coupled with the confidence shown by many other local organizations, led to the Crescent City making an amazingly quick return to its rightful place as the best big-event city in the United States. The 2007 Sugar Bowl Classic was followed by the 2008 Sugar Bowl and then less than a week later, the first post-Katrina BCS Championship game in the city.

The Sugar Bowl Committee has continued to serve as a key component of the city's vitality in the "big-event" market by assisting with New Orleans' bid for the 2012 NCAA Men's Basketball Final Four by providing extensive financial security for the event. The Sugar Bowl served on the Local Organizing Committee for that event, and it did the same for the 2013 NCAA Women's Basketball Final Four.

The Sugar Bowl's presence as an essential cog in the event machine of New Orleans is nothing new.

For more information about the Allstate Sugar Bowl visit

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