to be honest in 2007 when mtv was not there, i had a great spring break, it was awsome not being woken up at 8 AM by mic checks honestly it was a better crowd anyways, if the city put the money they spend on mtv into targeted advertising they would do alot better.
dont kid yourself, mtv will be there, and PCB will get the same ammount of minimal exposure from mtv that they have for the past 2 years.
the thing to do now, is go add tripsmarter on your facebook, myspace, these are the new social meccas of 2000's and its the future of marketing, how many of you actually spend more time watching tv than using the computer, I bet theres not that many.