Here is the latest release from Pier Park (Simon Property Group)

For Further Information, Please Contact:
Les Morris, Simon Property Group
(317) 263-7711
E-mail: lmorris@simon.com

ULTA COSMETICS, RESTAURANTS COMING TO PIER PARK
-Innovative Local and National Tenants Add Spice to
Simon Property Group Development -

PANAMA CITY BEACH, FL (February 7, 2007) – Simon Property Group, Inc. (NYSE:SPG) announced many exciting concepts for its Pier Park development in Panama City Beach, FL today. Pier Park is a 900,000 square foot retail and entertainment complex located on 93 acres that covers land from Front Beach Road (at the City Pier) to the heavily-traveled Highway 98 (Back Beach Road). Pier Park is already open for business as Target began greeting customers in October.
Ulta Cosmetics will be located near Target on Starfish Street. The store will be 8,500 square feet.

Calabria’s Italian Grill, Camille’s Sidewalk Café and Candymaker Candy Stores will be located in the Cabana area of Pier Park’s Boardwalk which will feature a multitude of shops and restaurants with outdoor seating. Trader Tom’s Shells & Gifts and Del Sol will locate in the Boardwalk area of Pier Park. Located near Southern Theatres’ Grand 16 Theatre which is scheduled to open in May 2007, the Boardwalk area is sure to be one of Pier Park’s prime gathering places.

“The combination of these retailers and restaurants will help make Pier Park a compelling destination,” said Paul Ajdaharian, vice president at Simon Property Group. “It was also important to us to include many local entities in the project and as you can see by today’s announcement, we’re fulfilling that objective.”

Combining an unparalleled selection of name brand cosmetics, fragrances, skin and hair care products with a full-service in-store salon, ULTA creates the ultimate beauty destination. Conscious of the busy lifestyles and growing needs of women, ULTA’s inviting atmosphere encourages customers to relax, refresh and enjoy themselves while beauty experts offer no-pressure and up-to-the-minute beauty advice.

“Our goal is to help women achieve a positive self image while aiding them in enjoying their ‘me time,’” said Nancy Altman, vice president of marketing. “We’re very excited to bring this opportunity to the residents of Panama City Beach and we look forward to providing them with a place for indulgence, escape and education.”

ULTA’s product assortment is selected from leading international skincare, beauty and hair companies as well as unique independent beauty lines, allowing customers easy access to the latest, most innovative beauty products available. Within ULTA, customers can experience a full range of pampering treatments from licensed aestheticians and hairstyling experts. At the affordable and prestigious ULTA Salon, beauty professionals help customers look and feel their best through providing time saving techniques, solutions and expert tips.
Camille’s Sidewalk Café serves the freshest sandwiches, wraps, paninis and gourmet coffees and smoothies in a casual atmosphere. Corporate catering and a new expanded breakfast menu are also available.

Calabria’s Italian Grill will offer a wide variety of Northern Italian cuisine as well as gourmet pizza, seafood and pasta for lunch and dinner. The restaurant will encompass 3,275 square feet and have seating for approximately 160 diners, including approximately 30 to 40 outside. Calabria’s is the latest creation of well-known local restaurateur Guglielmo Ianni.
Candymaker Candy Stores are a blend of homemade candy and family favorites. Most of the candy is made in the stores right in front of the customers. The store is probably best known for its fresh salt water taffy. “Taffy is a real mess to make,” says owner Tom Ehlke, “but our customers just love it and we ship it all over the country.”

Other offerings at Candymaker Candy Stores include chocolates, southern pralines, caramels, caramel apples, pecan log, peanut brittle, chocolate dipped strawberries and much more. Pier Park will mark the fourth location for this concept owned by Tom and Joyce Ehlke. The first store opened in Destin 15 years ago.

The Ehlke’s newest concept, Trader Tom’s Shells & Gifts will make its initial appearance at Pier Park. Trader Tom’s Shells & Gifts is a collection of nature’s own unique creations from the sea as well as some whimsical beach related items and a fine selection of decorator-type nautical pieces. Trader Tom’s goal is to create a shop where there is a gift just right for every gender, age group and anything in between. Beautiful shells, model sailboats, children’s books, brass porthole clocks and nautical Christmas ornaments are just a few of the things that shoppers can expect to find at Trader Tom’s.

Del Sol’s mission is to create fun, joy, smiles and memories for everyone under the sun. Established in 1994, Del Sol’s special formula for color-change technology was created from a concept originally explored by NASA. After several years of research and development, Del Sol made revolutionary enhancements to the color-change technology, engineering its proprietary Spectrachrome® Crystal dyes. These sun-powered® crystal dyes used in Del Sol’s product line are unparalleled in the color-change industry.

Del Sol products make the perfect gift for everyone under the sun and that's why it's such a sunny spot on vacationer and traveler's radar screens. Everything from shirts and sunglasses to nail polish and jewelry changes color when exposed to the sun's ultraviolet rays. Visitors need only add sunlight to any Del Sol product and watch the colors appear right before their eyes. "We have made shopping at Del Sol a magical experience that people of all ages and from all places can truly enjoy," says Jeff Pedersen, Del Sol's president. “Customers can enjoy their vacation memories long after they've returned home.”

Simon Property Group, Inc., an S&P 500 company headquartered in Indianapolis, Indiana, is a real estate investment trust engaged in the ownership, development and management of retail real estate, primarily regional malls, Premium Outlet Centers® and community/lifestyle centers. The Company's current total market capitalization is approximately $52 billion. Through its subsidiary partnership, it currently owns or has an interest in 286 properties in the United States containing an aggregate of 201 million square feet of gross leasable area in 38 states plus Puerto Rico. Simon also owns interests in 53 European shopping centers in France, Italy, and Poland; 5 Premium Outlet Centers in Japan; and one Premium Outlet Center in Mexico. Additional Simon Property Group information is available at www.simon.com. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG.

Headquartered in Romeoville, Ill., ULTA opened the doors to its first store in 1990. Today, ULTA has over 190 stores (9 of which are in Florida) in 26 states, and has developed its own private label line of cosmetics, skincare, fragrance, bath & body, and spa products. For additional information, please visit www.ulta.com or call 800.968.5823 to find the store nearest you.

Camille’s Sidewalk Café was founded in 1996 in Tulsa, Oklahoma by David and Camille Rutkauskas. Camille’s Sidewalk Café has been named to Entrepreneur Magazine’s Top 500 Franchise list for the past five years. In addition, Fast Casual Magazine gave Camille’s Sidewalk Café the thirteenth spot within the top 100 Movers and Shakers among fast casual restaurants. For more information on Camille’s Sidewalk Café visit www.camillescafe.com.

Del Sol has grown to be recognized as the world leader for color-changing, retail-specialty products and the only worldwide producer of Spectrachrome® Crystal dyes. Since its early beginnings in 1994, Del Sol has grown from a small cart in a Utah mall to over 78 stores worldwide, located in the world’s most exotic tourist destinations throughout 10 countries. Del Sol also has become a must-see attraction in major ports-of-call, ski resorts and airports.
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Camile's is great, will be a great addition! Try the apple walnut salad, or the Mexican Daredevil hot wrap.

Is there any timetable as to when Margaritaville will be complete and open for business?

Latest PR:


For Further Information, Please Contact:
Les Morris, Simon Property Group:
(317) 263-7711
E-mail: lmorris@simon.com

JIMMY BUFFETT’S MARGARITAVILLE COMING TO PIER PARK

- Restaurant is an Ideal Venue for Dining, Dancing and Group Events -

PANAMA CITY BEACH, FL (February 9, 2007) – One of America’s hottest casual restaurant concepts, Jimmy Buffett’s Margaritaville, will open at Simon Property Group’s (NYSE:SPG) Pier Park.

Pier Park is a 900,000 square foot retail and entertainment complex located on 93 acres that covers land from Front Beach Road (at the City Pier) to the heavily-traveled Highway 98 (Back Beach Road). Target, open at Pier Park since October 2006, has already kicked off Phase I of the project.

Jimmy Buffett’s Margaritaville is a mecca for Parrot Heads or anyone else who wants to have a good time and a great meal in the ultimate tropical setting. Whether you’re looking for a nice place for family dining, a swinging nightclub or your own private Margaritaville to waste away again, they have it all. The outdoor dining area is a place where guests can sing along to Buffett tunes and socialize with friends. After dinner, the restaurant transitions into a nightclub where dancing is a must and live bands perform nightly.

The great food at Jimmy Buffett’s Margaritaville features entrée salads, sandwiches and burgers and many tempting decadent desserts. Specialties include: chicken and broccoli pasta, crab cakes, Jimmy’s jamming jambalaya, coconut shrimp, jerk salmon, bayou shrimp pasta and, of course, the famous ‘Cheeseburger in Paradise.’ Dan Leonard, president of Jimmy Buffett’s Margaritaville said, “Panama City Beach is a natural fit for us and we are truly excited about bringing the Margaritaville experience to Pier Park. Margaritaville values a sense of escapism and being part of Pier Park’s lifestyle destination will fit very well into our collection of restaurants and stores.”

- more -

Pier Park Margaritaville/Add One

Diners at Jimmy Buffett’s Margaritaville will be able to sit outside at the restaurant’s Front Beach location and delight in a spectacular view of the Gulf’s blue waters and sugar-white beaches.

“Margaritaville is a fantastic addition to what will be a powerful restaurant lineup at Pier Park,” said Paul Ajdaharian, vice president at Simon Property Group. Other exciting retailers and restaurant concepts previously announced as coming to Pier Park include Dillard’s, Old Navy, Ron Jon Surf Shop, Back Porch Seafood House, Panera Bread, Reggae J’s Island Grill, and Starbucks. Entertainment options at Pier Park include Southern Theatres’16-screen, 3,300-seat movie theater which will open in May 2007.

Simon Property Group, Inc., an S&P 500 company headquartered in Indianapolis, Indiana, is a real estate investment trust engaged in the ownership, development and management of retail real estate, primarily regional malls, Premium Outlet Centers® and community/lifestyle centers. The Company's current total market capitalization is approximately $52 billion. Through its subsidiary partnership, it currently owns or has an interest in 286 properties in the United States containing an aggregate of 201 million square feet of gross leasable area in 38 states plus Puerto Rico. Simon also owns interests in 53 European shopping centers in France, Italy, and Poland; 5 Premium Outlet Centers in Japan; and one Premium Outlet Center in Mexico. Additional Simon Property Group information is available at www.simon.com. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG.

There are currently five Jimmy Buffett’s Margaritaville restaurants in the U.S. located in Key West, New Orleans, Orlando, Las Vegas and Myrtle Beach. A restaurant in Phoenix will open in 2007. Additional locations include Jamaica, Cancun, Grand Turk and Grand Cayman. A restaurant in Cozumel will open in 2007.

This will be such a great addition to PCB. Beginning to wonder if it would ever come to pass

They're finally making real progress. I think everyone is looking forward to it. Hope it lives up to the hype.

I would like to go in Trader Tom's Shells & Gifts. Sounds like my kind of store.

The movie theatre is already up. I saw them using cranes to put the A/C units on the roof a week or two ago. This one should definitely open in May like it says.
I'm looking forward to a new theatre!

Ran across this old thread and just wanted to link to the updated Pier Park info...

Latest info on Pier Park:
Pier Park - Panama City Beach, FL - Panama City Beach, FL

love this place!

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