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#1
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Spring Break Advertising
Questions for our forum members:
If you wanted to advertise to Spring Breakers visiting PCB, how would you advertise? And, if you were to include online advertising in your plan, which websites would you want to purchase advertising from? What do you think are the most effective forms of online advertsing? |
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#2
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SWAG definately the best form of advertising. the power of a free t-shirt with your logo on it is amazing. i must have seen 2 million kgbkgb t-shirts last year. everyone was wearing them. and they got great advertising for the buck. as for online advertising, google adwords gives targeted advertising. and sites such as this one where breakers congregate are great marketing tools.
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#3
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i usually just tell people to come on here on facebook and myspace.....
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#4
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Thanks for the suggestions and the referrals guys. I'm with you on the swag Lakeland... hopefully we have a budget for it this year.
What other sites do y'all visit for Spring Break info? |
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#5
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honestly, i dont visit any other sites for spring break info, none of the wannabe's are as accurate or informative as tripsmarter. and i dont enjoy wading through all the ads and misinformation to get a nugget of info that could be found here by using the search feature. if you really want exposure you need to set up a beach tent, maybe some laptops to check forums, t-shirts or something with the logo, explain about who you are and what you do for breakers, free of charge. i know i would volunteer to man the tent with you for a day or so, and so would alot of members here. its the least we could do in return for all the great trips we have had thanks to tripsmarter. every year i personally crusade for you, but if we were able to do it from a beach tent i bet you would get massive exposure. set up that camera to get people in there wanting to be on beach tv, run some more ads on beach tv. maybe get some fresh club hours made with more tripsmarter logos. guess i'm rambling but i think the beach tent would be an awsome idea, especially if you had a few of us there every day to help you peer market to fellow breakers. we can tell real life stories about how tripsmater made our spring break experience better at no charge.
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#6
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contests are a great way to pull in new faces as well. people will jump off bridges for the chance to win something free, your photo contest is a great example, now say you had a contest where the person who refer's the most new members wins a vip pass to the club for a night, or a panamaniac card or something. that would be an effective and cheap marketing tool. word of mouth is very powerful, if i watch a commercial about something theres a 99.9% chance i'll just ignore or forget it. if my friend says "hey man go check this out" i'm gonna go check it out.
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#7
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I hear ya... all great ideas. We need to hire you for Spring Break. Will you work for beer? LOL!
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#8
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hellz yeah!
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#9
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you should know tho that my work ethic's downward spiral is directly proportionate to my sobrietys downward spiral
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