If you plan on visiting Ripley's while in PCB, download and print this coupon to save $1 per person:

Ripley's Coupon - $1 off price of admission

Here's a map (although you can't miss it - it's the huge titanic ship in the middle of the raod)
Ripley's Believe It Or Not

Here's their video:
Ripley's Believe it or Not - Panama City Beach, FL - Video from TripSmarter.Com