Sugar Bowl
New Orleans, LA -
The 76th Annual Allstate Sugar Bowl Football Classic will feature the University of Florida, from the Southeastern Conference, against the University of Cincinnati, from the Big East Conference, on Friday, Jan. 1, 2010 in the Louisiana Superdome. The game is scheduled to kick off at 7:30 p.m. and will be televised by Fox. This marks the first time that two top five teams have met in a non-championship Sugar Bowl since 1977.
"We are very much looking forward to the opportunity to host the No. 3 and No. 5 teams in the country, as well as their fans, for the 76th Allstate Sugar Bowl," Sugar Bowl President Richard R. Smith said. "Florida and Cincinnati have both had great seasons with thrilling games that have gone to the last minute to preserve their place in the Sugar Bowl and we are confident that the 76th chapter in our illustrious history will maintain our tradition of staging the greatest game possible."
This will be the eighth Sugar Bowl appearance by the Gators, the fourth-most in history. It will be Florida's first trip to the Sugar Bowl since 2001. Cincinnati will be making its debut in the Sugar Bowl; the last Big East team to appear in the Allstate Sugar Bowl was West Virginia, which upended Georgia, 38-35, in the 2006 Classic. Schools that are currently in the Big East have posted a 3-4-1 all-time mark in Sugar Bowl action, while SEC teams have registered a 32-34-1 mark. Florida is 2-5 in its seven previous appearances; the Gators captured the National Championship in New Orleans in 1997 with a 52-20 victory over Florida State.
"We are very pleased to have the opportunity to host two of the top five teams in the nation in this year's Allstate Sugar Bowl," Sugar Bowl Chief Executive Officer Paul Hoolahan said. "From following these two programs all season long, we are well aware of their great coaches and their star players. The Sugar Bowl Committee has worked hard over the years to present outstanding match-ups that produce thrilling games. With Cincinnati and Florida, I'm sure the 76th edition will be another memorable Sugar Bowl."
About the Sugar Bowl
The Sugar Bowl Committee, which hosted its first game on New Year’s Day in 1935, consists of volunteer men and women from the New Orleans area business and civic community. In addition to the annual Football Classic, the Bowl hosts or sponsors championship competitions in high school football, high school swimming, sailing, high school and youth soccer, golf, volleyball and high school track and field . The Bowl also administers the Greater New Orleans Sports Hall of Fame and the New Orleans Chapter of the National Football Foundation and Hall of Fame. Allstate becomes only the third title sponsor in the Bowl’s 73-year history. USF&G Insurance became the Bowl’s first title sponsor in 1986, followed by NOKIA, a Finnish telecommunications and mobile phone company from1995 to 2006. 
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